How did this website happen?
Jim Carwardine, with over 10,000 hours in business design / training, and community development, has worked with the Black Business Initiative of Nova Scotia to help each black-owned business to hire one more person. He then expanded this work to include all the rural communities who were experiencing declining population and limited job prospects.
Tim McGee, with over 10,000 hours in Computer Sales and Marketing, in travelling throughout Nova Scotia had experienced the same observations, and had come to the same conclusions.
They decided to team up and create a plan that would reverse the trend of older people and younger people leaving the smaller communities in search of a better life in the big cities. The solution that they came up with was two-fold. They would create profitable small assembly businesses that would make desirable products and survive for many, many years. They would sell these items and deliver them through Amazon.com
These businesses would include an Executive Committee of local residents to guide the businesses in supporting local sporting and cultural activities to make living there a more interesting and attractive activity.
In their research on the subject, they found that the lives of Nova Scotia’s young people, from childhood to their early 30s, have worsened dramatically in the past decade. Youth aged 20-34 are the most likely age group to migrate from the province due a loss of 4,000 full-time positions.
The solution, they felt, was that an opportunity existed to establish a series of 3 small individual businesses in rural areas and provide them with a system that allows them to pay wages in the $18+ per hour and operate for the next 50+ years.
These businesses could make products in 5 different categories. With only 5% of new patents ever bought for production an unlimited supply of new products can be researched and brought to market. There remained 95% of patents that could be curated to find 10-20 products that could be assembled in the small towns and villages.
In addtition there are many pructs aoofer at Alibaba.com that have never been sold in north America. By assembling 4-5 related products in a boxed 'kit',we would have a new unique product to offer 'Now On Sale' to the projected $5 trillion e-Commerce market in 2022.
There were many empty buildings where this activity could take place.
How does the Social Impact Enterprise work ?
At one time, a company called Amazon.com sold books to customers. Now Amazon will allow merchants to sell their products on the Amazon Web Based store and Amazon will collect the money and ship out the merchandise to the customers. Amazon.com has added 30 million new customers last year to bring its total active user base to 300 million actiove customers worldwide. Last year Amazon sold $465 Billion of merchandise shipped to over 100 countries.
E-Bay is doing the same thing, selling $108 billion per year.
Meanwhile a company called Facebook.com (now called Meta) has as its motto the words: ‘Free and Always Will Be.’ To make money, they allow merchants to place small ads on the sides of their Facebook Pageholder's pages. If the Pageholder likes what the ad says and clicks through, the merchant is charged 5¢ per click.
Currently Facebook has 19 million Pageholders in Canada and 324 million in the US, plus 51 Million in Great Britain. Facebook knows so much about their Pageholders, that they can let you send your ad to a very small demographic group. In addition if you know the area location of your target market and have all the residents phone numbers, you can create an audience and send your ad just to those people. And Google also lets you find their e-mail addresses.
Amazon is selling over $38 billion per month, while eBay’s Enabled Commerce sold $21 billion last year, an increase of almost 40%. We can tap into this market for very little advertising cost.
An opportunity exists to establish a series of 3 small individual businesses in rural areas and provide about 15 employees with a system that allows them to pay wages in the $18+ per hour and operate for the next 50+ years. This would mean a payroll contribution to the community of over $10 million over the next 10 years.
The communities that we have selected include:
Hubbards, population 401
Brookfield, population 445
Brooklyn, population 916
